Point-of-Sale

Tobacco POS is marketing tobacco products at the point of purchase (i.e. retail stores, convenience stores, etc.).  

According to the Federal Trade Commision, in 2020 tobacco companies nationwide spent $8.4 billion on tobacco marketing. That is over $1 million per hour! About 90% of that was spent on POS marketing. 

It includes: price promotions, in-store displays, product placement, and retail advertising.